Monday, June 29, 2009

Dwell on Design 09

What did everyone think of Dwell on Design this year?  My 2 cents?  Best design trade show in L.A., hands down.  Love to hear other insights!

Why B2B companies need social media too - iMediaConnection.com

B2B companies need to be personable, responsible, and communicative. Here's why they can't afford to neglect blogs, LinkedIn, Twitter, and other social channels.

Thursday, June 25, 2009

GOT MUD? American Clay at Dwell on Design


GOT MUD?

AMERICAN CLAY ENTERPRISES, INC. RETURNS TO “DWELL ON DESIGN” IN JUNE ‘09 WITH THEIR PREMIERE EARTH 

June 26 - 28, 2009 – Los Angeles Convention Center

WHAT: American Clay Enterprises, Inc., returns to Dwell On Design this year to showcase the newly-patented, award-winning, eco-friendly, all natural interior wall plasters. American Clay’s space will be 1/3 of the epOxyGreen booth, #422, but will cover the entirety of epOxy’s booth. Ongoing demos will be provided at within the American Clay space throughout the show, with opportunities to play with the clay and learn how to apply.  Dwell on Design is Southern California’s main hands-on, modern architecture and design event dedicated to showcasing the people, products and ideas that are driving design and architecture today. The event takes place June 26 – 28, 2009 at the Los Angeles Convention Center

Carol Baumgartel, VP of Sales and Marketing for American Clay Enterprises, Inc. will be speaking at Saturday's panel at 1:30pm on the Sustainability Stage put on by epOyGreen which will be addressing issues regarding interior design, manufacturing, and building materials during today's economic recession.

American Clay has been on the market for over 6 years and has changed the way that people look at walls – especially in terms of what a green, all natural finish can provide. There is no off-gassing nor inherent waste on-site. Moreover, the plaster is non-flammable, gives additional masonry mass in rooms, resists mold growth, absorbs sound, provides humidity buffering, and repairs/cleans easily. It improves the air quality, mold issues and beauty of any room, no matter what style. American Clay plasters can contribute up to 7 LEED points; and unlimited textures with 100's of matchable colors can be attained.

American Clay has been seen on Planet Green, HGTV, ABC-TV's "Extreme Makeover: Home Edition", CBS' The Early Show, in the New York and Los Angeles Times, and numerous building, shelter and green publications, including Dwell, Sustainable Industries, eco-structure, ED+C and BuildingGreen.com.

WHEN:             Friday, June 26, 2009, 9:00am – 5:00pm (Trade day)

Saturday, June 27, 2009, 9:00am – 5:00pm

Sunday, June 28, 2009, 10:00am – 4:00pm (General admission)

WHERE:             Los Angeles Convention Center, 1201 S Figueroa St, Los Angeles, CA 90015

ABOUT AMERICAN CLAY ENTERPRISES, LLC:

American Clay produces patented, award-winning, all-natural interior wall finishing products.  Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site.  The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its products are patent pending.  The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S.  The website, www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.

U.S. PAT No. 7,485,186 B2

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Tuesday, June 23, 2009

TRAVELEX and "NT Live" in U.S.

TRAVELEX IS INTERNATIONAL SUPPORTER OF ‘NT LIVE’, THE ROYAL NATIONAL THEATRE (UK) LIVE SATELLITE PROGRAM THAT DEBUTS THIS WEEK ACROSS THE U.S.

BEGINNING JUNE 25th ‘NT LIVE’ INITIAL PROGRAM FEATURES HELEN MIRREN IN ‘PHEDRE’

WHAT:   TRAVELEX, the international foreign exchange and payments provider for both consumers and B2B, is the international sponsor this year for the UK’s Royal National Theatre foray into satellite transmission of their live stage performances, called “NT Live”.  Since 2003, TRAVELEX has sponsored the National Theatre’s £10 ticket.  This award-winning and critically-acclaimed initiative has helped over 1 million British enjoy theater-going, making the theatre affordable for the everyman. The initiative is aligned to the TRAVELEX business, sharing their brand values of innovation, value and service. The idea of the low-priced ticket has naturally progressed into their commitment to “NT Live”, a bold technological opportunity that will deliver live performances from the most respected theatre in the world, to the world. 

TRAVELEX strongly believes in consistent, key support of the high arts through emerging technologies and opportunities, even and especially in a down market, when people need their spirits lifted most.

TRAVELEX has made a name for itself by providing both commercial entities and consumers with an extensive list of products and services to meet all of their foreign exchange needs, while offering unparalleled service. In the Americas, TRAVELEX is the largest non-bank foreign exchange specialist, with trading floors in New York City and Toronto, serving over 6,000 commercial customers.

The pilot season of “NT Live”, the new initiative by the UK’s Royal National Theatre to broadcast live performances of plays onto cinema screens around the world will launch with a broadcast of Ph├Ędre, by Jean Racine in a version by Ted Hughes starring Helen Mirren (The Queen) & Dominic Cooper (Mamma Mia! film), directed by Nicholas Hytner.

The upcoming “NT Live” season includes “All’s Well That Ends Well” (Oct. 1). “Nation” (Jan. 30, 2010), and “The Habit of Art” (TBD).

WHEN & WHERE:                       For a complete list of U.S. dates, times & locations, please check:      www.nationaltheatre.org.uk/47486/venues-amp-booking/united-states.html

 

Many broadcasts occur on June 25th on screens across the United States; however some markets will be broadcast a week or two later, based on availability.   Screening locations include the Film Society of Lincoln Center, Brooklyn Academy of Music, and the Director’s Guild Theatre in New York; the Mann Theatre in Hollywood, CA; the Shakespeare Theatre Company in D.C.; the Steppenwolf Theatre in Chicago; the Guthrie Theatre in Minneapolis; and many more.

 

TICKETS:        

Ticket prices vary by venue.  The average ticket price is $20. 

Contact local venues for ticket information.

 

ABOUT TRAVELEX:

Travelex is the world’s largest foreign exchange specialist, with offices in 35 countries, nearly 700 retail branches and 16,000 commercial customers. The company’s retail branches are located at key airport, seaport and rail locations, in addition to worldwide tourist and business centres. Nearly 40 percent of the world’s airline passengers, over 1.3 billion people, pass through airports at which Travelex’s business operates. This includes the major gateways at London, New York, Hong Kong, Frankfurt and Sydney. Travelex operates two North American foreign exchange trading floors – located in New York City and Toronto.

***

The Group’s principal activities are organised into three divisions: Global Business Payments, Retail and Outsourcing.

Global Business Payments: 
Travelex is the world’s largest non-bank provider of commercial cross-border payment services. The business provides international payment services for commercial and personal customers, with products comprising multi-currency spot contracts, forward contracts and options. The Global Business Payments division was enhanced by merging Ruesch International, which was acquired during 2007 for $440m, with Travelex’s Commercial Foreign Exchange (CFX) division.

Retail: 
Travelex is the world’s largest retail foreign exchange specialist, with over 700 branded retail branches, principally in airports and tourist locations. The business sells banknotes and other foreign exchange and travel related products and services to individuals travelling for business and leisure purposes.

Outsourcing: 
The business provides outsourced travel money services by supplying the foreign currency needs of financial institutions and travel agencies, as well as by fulfilling the individual orders of their customers. Products and services include banknotes, wholesale banknote fulfillment, the distribution of insurance policies and the issuing of prepaid cards.

The Group operates through its subsidiaries and branches in four regions: the United Kingdom; Europe, Middle East, India and Africa (EMEA); Americas and Asia Pacific.


Saturday, June 6, 2009

Tuesday, June 2, 2009

Non-Profit 'The World Is Just A Book Away' Launches 10 Libraries in Indonesia; Named for Top Celeb-Supporters











LIBRARIES NAMED IN HONOR OF SUPPORTERS THAT INCLUDE QUEEN NOOR AL-HUSSEIN, JANE GOODALL, YO-YO MA, AND NATASHA RICHARDSON

ALUMNI USC CLUB OF INDONESIA RAISES OVER $25,000 FOR ORGANIZATION

Los Angeles, CA, USA (May 2009) – Non-profit organization The World Is Just A Book Away (TWIJABA) launched in October 2008, is already exceeding its 2009 expectations by opening ten libraries at ten schools in Sidoarjo, Indonesia, on June 3-4, 2009.  The libraries will service approximately 2,000 children in the area, grades one through six.  Founder James J. Owens is proud to announce that the libraries will be named in honor of key TWIJABA supporters, including Muhammad Yunus, Queen Noor Al-Hussein of Jordan, Desmond Tutu, Yo-Yo Ma, Miep Gies, and the late actress Natasha Richardson.

The mission of The World Is Just A Book Away (www.JustABookAway.com) is to bring hope—in the form of books, libraries, and schools—to thousands of children in developing countries. The program was launched in Sidoarjo, site of the mudflow disaster that displaced more than 60,000 people and destroyed many schools.  The ten libraries introduce the idea of loaning non-classroom books for recreational reading.  The libraries also have educational DVDs for on-site use.

The organization has accomplished early fundraising success across various platforms:  a strong online push (primarily through Facebook), an art opening fundraiser sponsored by Los Angeles Tribal, and, most significantly, both a dedicated Board, and being the beneficiary of the Alumni USC Club of Indonesia’s annual Charity Ball.  The Ball raised over $30,000 for TWIJABA, and the club plans to work with the non-profit and its local partner to distribute books to Indonesian children in impoverished areas of the country.  

With an initial goal in 2009 to open 14 libraries, Owens is grateful for the immense support, and in awe of the accelerated progress that has been achieved.  “When we launched last October, we thought it would be a stretch to launch 14 libraries in Sidoarjo in 2009,” states Owens, assistant professor of clinical management communication at the USC Marshall School of Business Center for Management Communication.  “However, due to our early success and the tremendous support of all involved, we will open ten in June and we are on target to open a total of 20 permanent libraries there this year, as well as a mobile library to serve children at an additional 23 schools.  In total, we will bring more than 15,000 books to more than 9,000 boys and girls in the region who have been most affected by the mudflow disaster in 2009, our first full year of operation.” 

TWIJABA has attracted a strong and varied list of people to its cause, from Board members to general supporters.  Owens wanted to honor a selection of early believers (not on the Board) by naming a library after them.  Confirmed library names include Queen Noor Al-Hussein, Desmond Tutu, Jane Goodall, Lois and Buzz Aldrin, Shirin Ebadi (2003 Nobel Peace Prize), Yo-Yo Ma, Miep Gies, Muhammad Yunus, Fess Parker, and the Natasha Richardson Memorial Library.

Behind the scenes, the first person to commit to the organization’s Board of Advisors was Jenny Ming, former President of Old Navy and one of Fortune magazine’s “50 Most Powerful Women in American Business.”  Rounding out the Board of Advisors are Jim Ellis, Dean of the USC Marshall School of Business, and Tim Monich, highly-respected dialect coach of Hollywood.  Prominent people in the worlds of business, entertainment and academia have signed on to the Board as well, inspired by Owens’ enthusiasm, drive, mission, and their own love of the written word. 

Owens also enlisted the help of students and young professionals for the non-profit, when he encountered their enthusiasm for the project.  As a professor, he wants to encourage the idea that being on a Board shouldn’t be restricted to the over 40 age group.  So TWIJABA’s Board has members in their 30s, and he created the “Ambassadors” program as a stepping stone for the younger participants.

Owens is also working on a book featuring submissions from more than 70 of the world’s most prominent people—across the arts and sciences, politics, business, and philanthropy—about their love of reading and books that inspired them.  He plans to donate all the profits from the future book sales to non-profits, including TWIJABA.

Images of the building or renovation progress on the libraries can be viewed online at www.justabookaway.com.

ADDITIONAL TWIJABA NEWS:

  • March 2009—Professor Owens attended Education Without Borders 2009 Conference in Dubai, UAE, as a Distinguished Guest and Mentor, and Panel Judge.  Participating panel: “Improving Technology’s Role in Improving Life on Earth”.
  • In November 2008, “The World is Just a Book Away 20/20 Club” launched on Facebook to garner broader support from the general public.  Each member commits to an annual minimum donation of $20 (which translates into 20 books).  In the first two months, nearly 200 signed up, and almost $10,000 was raised.

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Monday, May 18, 2009

Pamela's Products' Gluten-free 'Back to School' Menu for the Whole Family


READY-TO-EAT GLUTEN-FREE SNACKS, SWEET TREATS, SAVORY QUICK & EASY DISHES PROVIDE TIME-SAVING SOLUTIONS FOR BUSY MOMS, DADS & KIDS

(Ukiah, CA—May, 2009)  Pamela’s Products, an award-winning leader in the gluten-free foods arena, features a wide range of gluten-free ready-made and quick mixes to make going ‘back-to-school’ easier for parents. Packing lunches, baking treats for class bake sales, making after-school snacks and planning quick family dinners are just around the corner.  Pamela’s Products, considered a tried and true staple for gluten-free families, provides family-friendly recipes online at www.pamelasproducts.com, and ready-made treats to help parents spend less time in the kitchen and more time with their families.

As more people are becoming aware of gluten-intolerance, providing gluten-free options has become increasingly popular. One Los Angeles ‘Homeroom Mom’ often bakes Pamela’s Products Chocolate Cake Mix Cupcakes for her son’s class.  Even though the class is not gluten-intolerant, her cupcakes were consistently voted best by the kids.  According to this mom, “Birthday parties used to be difficult. It's heartbreaking to have to explain to your child that they can't have birthday cake with all of the other kids. So I started experimenting with every gluten free recipe and mix to find the best one - Pamela's chocolate cake mix. Now I bring extra chocolate cupcakes to every party and everyone loves them.”

Approximately 1 in 133 people are Celiacs and suffer from gluten-intolerance but only 3% of cases are diagnosed. Celiac Disease is the world’s most common autoimmune disease, with the only treatment today being a strict adherence to a diet devoid of gluten.  Gluten is most commonly contained in wheat (durum, semolina, kamut, spelt), rye, barley and triticale.  Gluten is present in almost all forms of traditional bread and baking mixes and baked goods.

Pamela’s Products offers an entire dedicated line of gluten-free baking mixes and baked goods. Pamela’s Products Simplebites and organic cookies are a great addition to any child’s lunchbox.  The pre-packed, single serving size option (2 cookies) of organic cookies are a convenient and delicious snack that is easy to include in bagged lunches.  The 2-pack cookies are available in a variety of tasty flavors, and Simplebites cookies are the perfect bite-sized snack for little hands.  Available in kid-friendly flavors like Chocolate Chip and Extreme Chocolate, these cookies are ideal for any child to share on the playground without worrying about excluding peers with gluten allergies.

Pamela’s Products Gluten-Free Bread Mix makes tasty sandwich bread, and kid-approved meals like pizza dough, corn dogs and hamburger buns.

Pamela’s Products baking mixes are the fast, easy and delicious way to whip up a quick after school snack or speedy family dinner. The website (www.pamelasproducts.com) is stocked with step-by-step recipes for breakfast, lunch, snacks and dinner.  Recipe ideas include:

Sausage rolls

Corn Dogs

Breakfast waffles

Broccoli and Cheddar Casserole

Ravioli

Pamela’s Products mixes are also versatile and allow the family chef to create his/her own signature dishes or make signature family recipes gluten-free without altering taste.

For additional information on Pamela’s Products and the new Gluten-free Cornbread Mix, please visit www.pamelasproducts.com. Recipe variations and baking information may be found at www.pamelasproducts.com/recipe_frames.html.  Media inquiries, please contact Agnes Gomes-Koizumi (agnes@agkmedia.com) or Julie Du Brow (julie@dubroworks.com) at 323-937-5488 or 310-821-2463, respectively.

ABOUT PAMELA’S PRODUCTS

Pamela's Products (www.pamelasproducts.com) offers a complete line of Traditional Cookies, Organic Cookies, Biscotti, Simplebites Mini Cookies and Baking Mixes.  Award-winning, Pamela’s Products can be found in natural food and grocery stores throughout North America and on the web at www.pamelasproducts.com.  Setting the standard for great taste since 1988, Pamela’s Products continues to create the most delicious wheat-free and gluten-free foods, with their Baking & Pancake Mix and Chocolate Brownie Mix consistently holding the #1 position in the entire Natural Foods category.

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Sunday, May 10, 2009

BARCLAY BUTERA HOME: more Harbor Colln. images from High Point Spring 09

Nautilus Pillow, Anchor Pillow, Balboa Chair (in Coral Point Dune), Baxter Wing Chair (in Maclean Nuatica), Dalton Cube (in Heirloom Mesquite), Del Mar Chair (in Brussels Oyster Solid), Harbor Round Side Table, and Manhattan Chair (in Heirloom Crimson).







Finished Airstream, with American Clay (and furnished!)







As seen at Livingreen's area at AltBuild Expo (5/9/09)...

Thursday, May 7, 2009

American Clay Applicator Covers Walls of Airstream Trailer with Clay Plaster, Debuts at AltBuild Expo 2009




OWNER GREENS AIRSTREAM, LIVINGREEN HELPS WITH INTERIOR DETAILS

Albuquerque, NM (May 2009) – Airstream trailers reflect a time in the history of the United States that breathes “Americana”.  ‘Lucy and Desi’ had an Airstream.  At the Alternative Building Expo this weekend in Santa Monica, CA, at the Santa Monica Civic Auditorium, artisan applicator and green builder Jim Gooley will display his green-renovated Airstream trailer in conjunction with the Livingreen booth.  And he used (what else?) all-natural and healthy, award-winning American Clay Earth Plasters as a key element of his renovation.  Gooley partnered with Livingreen to finish the interiors of the project.

As a potential first for a vehicle, the majority of the interior is covered in clay plaster. Gooley created a “Tucson Gold fresco”, he says, primarily with American Clay's Porcelina finish, which is often used to create a Venetian Plaster look.  He sealed the clay plaster walls with a unique, and all-natural, black soap and egg-white combination. 

Working on the project since June 2008, Gooley gutted the Airstream in order to give it a ‘green’ makeover.  He began with the application of the American Clay plasters.  Additional green elements are:

  • Counters and cabinets are bamboo
  • Cork flooring throughout
  • Molding is aluminum (which is recyclable)
  • LED lights
  • Gooley repurposed materials left over from other jobs, including concrete overlays for bathroom surface; red paint on bedroom back wall;  and baskets he had at his shop, which will become his closet (he did build a new frame to hold them)
  • Furnishing will feature eco-friendly fabrics and an organic bed
  • Future additions include installing solar panels to be completely off the grid

Please visit AltBuild Expo to view the Airstream in person (www.altbuildexpo.com).  Hours on Friday, May 8 and Sat., May 9, are both 10:00am - 5:00pm.  

Media Contact (questions, interviews, images):  Julie Du Brow, julie@dubroworks.com, 310-821-2463.

ABOUT AMERICAN CLAY ENTERPRISES, LLC:

American Clay produces patented, award-winning, all-natural interior wall finishing products. Their Earth Plasters and the commercial “Enjarre” single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site. The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its products are patent pending. The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S. The website, www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.   U.S. PAT No. 7,485,186 B2

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Tuesday, April 14, 2009

BARCLAY BUTERA HOME Debuts Upbeat, Americana-Style 'Harbor Collection' at Spring High Point Market; Adds to Hearst Castle Collection














LOS ANGELES, CA (April 2009) – This Spring, national lifestyle designer Barclay Butera is optimistic and wants to share that outlook.  There’s been a shift:  months ago, people began to nest because they had to, and he was attuned to that with his soothing colors in Fall.  Now, he believes, people are enjoying nesting voluntarily, realizing how nice it is to nurture one’s home environment and create a haven, and also hearken to an earlier time, and a more primary color scheme.  To that end, Barclay Butera Home launches the Americana-style “Harbor Collection” at High Point International Market (April 25-30), Interhall #IH211.  Additionally, Butera will showcase new pieces from his continued association with the Hearst Castle Collection®, reflected in upholstery and pillows. 

The color palette of the “Harbor Collection” includes navy and indigo blues, ocean and sky blues, crimson reds, deep gold, wheat and brown. The textiles feature a variety of striped patterns—many of a nautical ilk—plaids, and of course textured solids.

For this Spring, Barclay Butera Home is proud to present all new for High Point Market:

Taylor Wing Love Seat – Clean-lined club chair feel, inspired by BBH popular Taylor chair, has elegant details such as a traditional English arm, turned legs and casters with slight wing-chair feel, while meeting an increased demand, in this case, for slipcovered furniture. Comes standard upholstered with bench cushion.  Shown in Harbor Collection’s Decking Stripe Indigo/Cadet. (72”w x 32”d x 32”h)

Lido Host Chair – Host chair features tight seat and tailored legs.  Butera plays with classic designs and modern elements, adds slight wing detail and slight flair of arm.  Standard with bracket base and nailhead detail.  Shown in Harbor Collection’s casual Mazarin Nautica.  (32”w x 31”d x 34”h)

Lucia Chair—Barclay Butera for Hearst Castle Collection®  - Butera and Hearst Castle Collection® are selectively adding to the line with this occasional chair, with slightly curved back and flared arm, patterned after one in the Casa Grande at San Simeon.  The rooms in Casa Grande were more modern in style, reflecting the changing interior design styles of the times up through the luxurious Hollywood design of the 1940s.  Upholstery exhibits taste of 1940s era, and features the modern detailing of Butera’s style.  Standard with tufted detail, nailhead, turned leg and casters.  Shown in Harbor Collection’s Piazza Wheat.  (34”w x 38”d x 39”h)

Harbor Sofa -- Loose back sofa with rolled arm and carved bun feet.  Large nailhead applied around inside back and around base of sofa; and small nailhead applied on arm posts.  Shown in Harbor Collection’s Glynn Linen Crimson Red.  (90”w 40”d x 39”h)

Butera’s creative collaboration with Kravet is rolling out.  His selection of original designs for Tufts by Kravet Carpet—richly textured and hand-tufted—are out and available now.  And his four-book, 300 SKU fabric collection for Kravet Collections will be launching June 2009, creatively merchandised in four lifestyle themes ala Butera’s Living in Style coffee table book (Assouline):  Beach, City, Mountain, and  Town & Country. 

ABOUT BARCLAY BUTERA

Barclay Butera, Inc. is based in Newport Beach, CA, and entails the Barclay Butera collection showrooms in Newport Beach and Los Angeles, CA, and Park City, UT.  Barclay Butera Home, Inc. products (www.barclaybuterahome.com) are distributed through over 300 showrooms and To the Trade nationwide, and are represented in the designer’s retail showrooms and his ‘to the trade’ showroom in New York’s Design & Decoration (D&D) Building.  Butera designs and manufactures his products in Los Angeles, CA.  Please visit www.barclaybutera.com/media for a full introduction.  

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American Clay Elegant Earth Plasters Debut in Famed Kips Bay Design House & 2nd DC Deign House

Albuquerque, NM (April 2009) – Spring brings designer show house season, and American Clay Earth Plasters make their premiere in two top-rated houses this week.  In New York, Kips Bay 2009 Decorator Show House has its grand opening event on April 16, while the 2nd Annual D.C. Design House’s opening is April 18.  In both, forward-thinking designers have selected to use American Clay’s award-winning, all-natural earth plasters produced by American Clay Enterprises, Inc.  The six-year old company has changed how people look at walls, especially what a 'green', all natural finish can provide.

Kips Bay, called “an annual rite of passage for A-list designers” by Interior Design, will feature a third floor bathroom with American Clay’s Porcelina finish in Sugarloaf White on the walls and ceilings.  The room is designed by Andrew Flesher of  GunkelmanFlesher Interior Design, and Hyde-Park Mouldings provided the American Clay application.  “It really adds a beautiful dimension you can’t get with paint,” observes Flesher.  “The Sugarloaf white is just a beautiful, soft warm color.  And there’s something very calming about the room; the clay adds a magical quality.  From a practical side, too, it is so easy to work with, and repair if needed.”

For the D.C. Design House designer Susan Thompson of Susan Thompson Interior Design, LLC, selected American Clay’s Loma finish in Havasu color for the house’s kitchen walls..  Local artisan installer Cherlyn H.T. Jones applied the American Clay plaster finish.  She is also currently working on an embassy, and just finished an elementary school with the plaster.  After the showhouse closes, the house will be used as a church’s rectory in the Georgetown area.  The house is a fine example of period architecture from the mid 1800s.  American Clay is often selected for restoration projects due to its pure qualities.

The plasters can significantly help change indoor air quality; they can contribute up to seven LEED points. There is no off-gassing nor inherent waste on-site.  The plaster is non-flammable, gives additional masonry mass in rooms, resists mold growth, absorbs sound, and repairs/cleans easily.  The plasters provide unlimited textures, are sensual to the touch, and work with any architectural style.

Related links:

http://kipsbay.org/showhouse.html

http://www.dcdesignhouse.com/

http://www.gunkelmanflesher.com/

http://www.hyde-park.com

http://www.amicusgreen.com, and cherlynj@earthlink.net

ABOUT AMERICAN CLAY ENTERPRISES, LLC:

American Clay produces patented, award-winning, all-natural interior wall finishing products.  Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site.  The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its products are patent pending.  The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S.  The website, www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.

U.S. PAT No. 7,485,186 B2

###

 

Friday, April 10, 2009

American Clay Earth Plaster Users Claim Energy Savings, Company Announces Launch of Experiment to Test Claims

Albuquerque, NM (November, 2008) – Award-winning American Clay Enterprises returns to the Greenbuild International Expo to showcase its all-natural, eco-friendly earth plasters with a larger hands-on demo area. They will also discuss the start of a long-term experiment inspired by feedback from users of the products who claim that the clay provides them energy savings, in addition to the other acknowledged benefits – inhibiting mold, moderating temperature, repelling dirt, controlling humidity, sound attenuating, flexible, repairable and containing no VOCs. For the November 19-21, 2008, event, American Clay will exhibit in booth #1422 at the Boston (MA) Convention and Exhibition Center. They will host ongoing demonstrations, in which anyone can participate, and have both their original – primarily residential – earth plasters, plus their recently launched ENJARRE, a single-coat plaster directed at the commercial and multi-unit residential markets

The experiment, called “Dynamic Solar”, is being conducted at the American Clay facility in Albuquerque, NM, starting this month. It is expected to run for at least a year. They have built five identical test structures, 7’h x 8’w x5’d, of frame construction with R13 fiber-glass bat insulation, and one door each. They break down in this way:
• One has cement stucco exterior with interior paint.
• One has vinyl siding exterior and interior paint.
• One has cement stucco exterior with American Clay interior plaster.
• One has vinyl siding exterior with American Clay interior plaster.
• One has American Clay’s soon-to-launch lime stucco on exterior with American Clay interior plaster.

All the units have on the inside an identical data logger, called Spectrum 2000, with an additional one on the outside monitoring exterior atmosphere conditions around the units. The Spectrum 2000 measures the relative humidity and temperature in a space. By comparing these, one can determine how much energy will be needed to keep a building comfortable. Once they get a baseline data for each unit, they can then start shifting conditions to determine how to maximize energy savings.

“Over time we have received information about energy savings from customers,” says Croft Elsaesser, American Clay co-Founder and CEO. “At first we discounted their claims. But as more information came in, we began to look at whether there was validity to what they were saying, including one Pennsylvania graduate student who called us about energy variations in a house he was monitoring with half clay, half paint. This experiment is a real world approach to get a direct correlation to the different materials, and their impact on our energy usage. I think when the results come in, we will have the data to quantify what the energy savings could be if our plaster is used on a project. It will change the way people think about the interior materials that they use, and the value of clay for the interior walls.”

The internationally-recognized Greenbuild Expo presents the perfect opportunity to announce how a company already recognized for its thoroughly sustainable product contribution to building and design is constantly checking itself to innovate behind the scenes.

One client who claims energy savings and inspired the experiment is an architecture firm that remodeled a 1950s building. The exterior walls, roofing, insulation and substrate materials are the same throughout, but a closed-off hallway separates two sides of the building – one side is covered inside with high-quality zero-VOC paint, and the other side with American Clay plaster. They have shown a great difference in energy use between the two separately-metered areas, with significant savings on the American Clay side.

American Clay will also be continuously demonstrating their products, from their three original formulations to the new commercially-directed ENJARRE, which comes pre-tinted in eight colors (some custom available). The plaster can be applied to multiple substrates, cover CMU blocks in one pass, and typically lasts for the life of the walls. And at less than $.30 per square foot to contractors, with color and binder inclusive, ENJARRE gives builders a product that helps provide top indoor air quality and beauty--and can contribute toward up to seven LEED points (five in most areas)--at a very competitive price.

They will also be showing at Greenbuild an exciting new technique they’ve discovered that uses burlap to help manage issues with plastering corners.

American Clay’s mission is to better the planet, through their commitment to healthy solutions for beautiful, calm, and healthy environments. To that end, some energy saving company methods include:
• Their manufacturing uses low inherent energy to produce our products. i.e. 250 tons of material costs $45 in electricity.
• They use no water in manufacturing.
• Plaster is shipped dry to save shipping energy and cost. (Additional 20 pounds of water if sent premixed.)

Additional American Clay news:
• American Clay is plastered all over actor Adrian Grenier’s house in Planet Green’s “Alter Eco” show
• American Clay was featured with a moisture control experiment on DIY Channel’s “Deconstruction”.
• New Sales Team Manager Peggy Cunningham was appointed in August.
• American Clay was featured in “Extreme Makeover: Home Edition” on ABC-TV in May.


ABOUT AMERICAN CLAY ENTERPRISES, LLC:
American Clay produces award-winning, all-natural interior wall finishing products. Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site. Moreover, the plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its products are patent pending. The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S. The website, www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.

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Friday, April 3, 2009

FIRST ONLINE WILDLIFE TV SERIES “EXTINCTION SUCKS” PREMIERES

Original six-part production aims to help save endangered species with expert help and guidance from the WWF

Environmental programming on “Our Earth”, one of network’s five main channels, hopes to instigate change, empower viewer


NEW YORK / LONDON (April 2nd, 2009) – “Extinction Sucks”, the first ever wildlife TV series produced especially for online viewing, debuts April 3rd on Babelgum Web and Mobile. Commissioned by Babelgum from Off the Fence Productions, with active involvement from WWF, the fast-paced show follows the real life capers of young Australian conservationists Aleisha Caruso and Ashleigh Young who are determined to present animal-protection issues in a fresh style aimed at engaging and empowering viewers. On Babelgum Mobile the series will be available in twenty-four 6 min. mobisodes; on Babelgum.com in six half-hour webisodes, published one every week. Off the Fence will be overseeing its distribution across a number of global television platforms. (http://www.babelgum.com/extinction-sucks)

In each episode, Aleisha and Ashleigh are challenged to find innovative and fun-filled, fund-raising stunts to help save an individual animal or an endangered species. This might entail taking a piece of much-needed equipment to a remote and underfunded conservation project, reintroducing a creature to the wild or releasing a rescued animal. More MTV than BBC, their “take charge, take action” approach involves good-hearted, off-the-wall schemes. The girls introduce us to everyone involved along the way, finally landing face to face with the animals they love and want to protect.

The six webisodes address the following subjects and destinations (in order): Asian Elephant (Mudamulai, India); Sea Turtle (Mapoon, Australia); Indian Rhino (Chitwan, Nepal); Asiatic Black Bear (Cat Tien, Vietnam); Tasmanian Devil (Tasmania, Australia) and Hector’s Dolphins (Akaroa, New Zealand).

WWF experts offered information and input on species and locations. "WWF is delighted to be a partner in this high-quality, full-length online production that will no doubt reach and engage a new audience,” states Martin Atkin, Director, External & Media Relations, WWF International. “’Extinction Sucks’ demonstrates that you can present serious environmental and conservation issues and have a bit of fun at the same time.”

Valerio Zingarelli, CEO, Babelgum, comments: “Extinction Sucks” is a series that tries not only to speak out on an issue, but also to propose concrete solutions: what each of us can do to really change things. You can watch and forget. Or you can act upon the problem by doing simple things that can change the course of life in the long term. This is the most significant point made in our new original series and it will be a constant motif in our future productions”.

“Our Earth” GM & Publisher, Laurence Billiet comments: “We are delighted with the response to “Our Earth” so far, and keen to build on the momentum that last week’s “Downstream” premiere has created by now launching “Extinction Sucks”. The show totally embodies the spirit of our nature & conservation channel: raising awareness for some of the world’s most endangered species andle to do something about it. It also makes conservation accessible.”

The show’s already-strong online presence includes supporting podcasts, a dedicated website, Facebook pages and background material. Fans and volunteers from around the globe are encouraged to join in and help “Extinction Sucks” raise more funds for vital wildlife projects.

The embeddable trailer for the first episode of “Extinction Sucks” can be accessed at http://babelgumwidgetkit.blogspot.com/2009/03/extinction-sucks-asian-elephants-viral.html

Babelgum entered the U.S. market last week with a redesigned Flash-based website and a mobile video application which has already proved very popular. After launching, the Babelgum application has maintained a steady position among the top 10 iTunes’ free “Entertainment” applications and in the top 25 across all applications in the US.

About Babelgum
A free-to-use integrated mobile and Internet TV service, Babelgum combines the full-screen video quality of traditional television with the interactive capabilities of the Internet, and offers innovative professionally produced programming on-demand to a global audience. Babelgum recently launched an original mobile application in the United States, UK and Italy, that brings regionally tailored programming to smart phones – at present iPhone 3G, iPod Touch, Nokia (N96, N95 and 6210) and G-Phones (1 and 2) – via 3G and WiFi.

Babelgum’s editorial focus is on music, comedy, film, urban culture, nature and the environment. The company has set up two online contests to nurture independent film and music talent: the Babelgum Online Film Festival, chaired by Spike Lee (now in its second year) and the Babelgum Music Video Awards, judged by acclaimed director Michel Gondry. Babelgum also launched a Digital Studio initiative producing new, exclusive and original content. Two productions have already been completed: Downstream, focusing on the controversy over the development of the oil sands of Alberta, Canada, and Extinction Sucks, a wildlife series on the subject of conservation and protection, with the active involvement of WWF.

Babelgum's content partners include, amongst others, EMI, Sony BMG, the Associated Press, PBS, BBC, VBS, Lonely Planet, National Geographic, Shine Limited, Cinetic Rights Management, Content Republic, IndieFlix, Gong Anime, The Workbook Project, Cinelan, IMG and Off the Fence, as well as the Seattle, Encounters, Rushes, From Here To Awesome and Renderyard Film festivals. Babelgum is an independent and privately held company with offices in the United States, UK, Ireland, France and Italy.
www.babelgum.com

For further information contact:

Julie Du Brow, dubroWORKS PR
+1 310 921 2463
julie@dubroworks.com

Andrea Giannotti, Babelgum Media Relations Director
+44 7825 892 640
andrea.giannotti@babelgum.com

Martin Atkin, Director, External & Media Relations, WWF International
+41 79698 2985
matkin@wwfint.org

DAVID SEARS DESIGN "CUBE COLLECTION" HIGHLIGHTS ECO-DESIGN, USER-FUNCTIONALITY & EASY MODERN ELEGANCE

LINE CELEBRATES CONSTRUCTION, LOW ENVIRONMENTAL IMPACT

Arlington, MA (November, 2008) –Architectural designer David Sears looks at a stack of cardboard boxes and sees a simple, yet elegant line of furnishings, while most people see … moving boxes. David Sears Designs’ debut line of furnishings, the “Cube Collection”, sprang from just that, a cube cardboard box which became the basis for the five initial pieces. But it’s in the details of the specially-engineered construction and the materials, where Sears’ U.S.-made pieces become symbols of modern eco-design: chic sustainability and high functionality within a high-end market.

“My inspiration for the collection is the cube, an inherently modular form,” said David Sears. “The cube shape is the basis for all the pieces, it’s where the details and proportions were worked out, and where the design for the other pieces developed. In some cases the dimensions of the furniture were stretched to accommodate function but the concept in which the designs were developed was a modular system. I was focused on a highly efficient system that could be both functional and aesthetic in form. This is an architectural principal and one with which I have a long standing curiosity.”

The Collection is comprised of a coffee table, a console, a side table and two “cubes”, all of which are customizable in color and scale. While many recent trends have favored curved styling, Sears’ pieces celebrate finely designed rectilinear forms, carefully proportioned and with an architect’s eye toward longevity and durability. The corner box joints, for example, emerge from a digital manufacturing technology, using a 5-axis cutter to create a connection with the plywood that is both structural and can highlight the fine lines of the individual plys.

The materials Sears chose for the “Cube Furniture Collection” were influenced by his architectural training and his gleaned engineering experience –- knowledge attained during time spent in construction as well as being mentored by noted industrial designer Shaun Jackson. The collection uses 9-ply hardwood-core plywood, a premium version over the typical 3 to 5-ply cabinet grade plywood. His 9-ply selection provides fine veneer lines along the edges, accentuating the rectilinear forms, and is also comparably strong to a bulkier solid piece of wood. Aesthetically, the dyed figured maple doors highlight the geometry of the beargrass cube, big cube and the low console and the beargrass inlaid resin panels simulate the flow of the natural wood grain.

Through Sears’ selection of what he calls “high-end plywood” over traditional casegoods wood options, he is, in effect, elevating a material that has historically been considered a lower-end material to the high-end market. The use of his plywood, a 9-ply and hardwood-core ply develops a signature detail in the alternating veneer pattern of the corner box joints and the exposed plywood veneer lines along the edges. The exposed birch and alder hardwood–core veneers along the edges reflect a fine level of detail and enduring design that directly reflect the finesse of Sears’ designs.

Sears also keeps an eye on lowering the Collection’s environmental impact. Primarily, the production process [due to the 5-axis cutter technology] is an energy- and materials-efficient system. The maple, figured maple veneer and plywood are all FSC-certified. No toxic formaldehyde glues are used. The manufacturing plant also uses a biomass furnace, using the shop’s waste to generate all of its own heat.

An accomplished architectural designer, Sears has worked at the highly-regarded Gund Partnership and Arrowstreet Architects, and has been recognized by the prestigious Wallenberg Competition. He admires the structure and detail of architects like Norman Foster and Renzo Piano. And his earlier work in construction – renovating period houses – and woodwork led him to design furniture with clear modern forms. Sears showed a special credenza design with open steel frame at ICFF 2007 to launch David Sears Design.


ABOUT DAVID SEARS DESIGN
David Sears Design founded in 2006 is committed to modern furniture designs that are beautiful, intelligent and environmentally responsible. Principal David Sears brings superb design into homes and offices through furniture that connects people with their environments by exploring new materials and ideas, most recently - notions of modularity. The designs are marked by clear modern forms and striking connective joints. DSD is based near Boston, MA, and the line is manufactured in the USA. For more details and to see the portfolio, www.dsearsdesign.com

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